Friday, November 4, 2011


The Australian motion poster for MELANCHOLIA, the much anticipated film from controversial director Lars Von Trier, has launched today. 


MELANCHOLIA is a beautiful story about the end of the world. Justin (Kirsten Dunst) and Michael (Alexander Skarsgard) are celebrating their marriage at a sumptuous party in the home of their sister (Charlotte Gainsbourg), and brother-in-law John (Kiefer Sutherland). Despite Claire's best efforts, the wedding is a fiasco, with family tensions mounting and relationships fraying. Meanwhile a planet called Melancholia is heading directly towards Earth.

The stunning animated poster features the provocative director Lars von Trier alongside the outstanding ensemble cast which includes Kirsten Dunst, Charlotte Gainsbourg, Kiefer Sutherland and Alexander Skarsgård.
The visually stunning and original concept was designed by Madman Entertainment's creative team. The poster was created using a behind the scenes image from the film which allowed von Trier's image to be incorporated next to his stellar cast.
In addition to the motion poster, Madman Entertainment have also created a 2-minute 'making of' featurette where Madman Art Director Marcus Cobbledick demonstrates the steps taken to produce the motion poster and discusses the creative concept including the unorthodox use of von Trier.

MELANCHOLIA will be released nationally by Madman Entertainment on 15 DECEMBER, 2011.

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