FACEBOOK FANS DECIDE WHO SEES “PARANORMAL
ACTIVITY 4” FIRST WITH PARAMOUNT PICTURES’ “WANT IT” FACEBOOK CAMPAIGN
FANS DETERMINE WHICH 25 CITIES AROUND THE
WORLD WILL RECEIVE EARLY SCREENINGS OF THE HORROR SERIES’ HIGHLY ANTICIPATED
FOURTH INSTALLMENT.
Fans of "PARANORMAL ACTIVITY" are
being empowered to bring the movie to their city first. Paramount
Pictures, a division of Viacom, Inc., will debut the fourth instalment in the
popular horror franchise exclusively in 25 cities around the world by
encouraging fans to vote to see it first with a new “Want It” application
on Facebook.
Facebook’s 955 million global fans can vote
for an advance screening in their city by clicking on the “Want It” button on
the film’s fan page at https://www.facebook.com/ParanormalActivityAU/app_20329863979796
“Want It” is a dynamic application utilising
Facebook’s open graph technology that gives fans the opportunity to vote to
bring the franchise to their city and leverage their social networks to ensure
they are one of the top 25 winning locations. The application recognises
a fan’s geo-location according to their Facebook profile and automatically
registers a vote to bring the film to their city first. Votes will be
shared on a fan’s page and automatically posted to the Facebook newsfeed to
rally their peers to bring the film to their city first too.
The application feeds individual votes into a
dynamic leader board that shows the ranking of every city in real
time. Audiences can track the top cities as well as the ranking of
their own city as well as push out reminders encouraging friends to
vote. “Want It” brings an unprecedented level of interactivity for
fans in determining screenings of the movie.
“There’s a very special connection between
‘PARANORMAL ACTIVITY’ and Facebook,” said Matt Jacobson, head of market
development at Facebook. “Four years after the initial success of the franchise
and the establishment of a passionate fan community, we’re excited to see
continued iteration on a franchise that was born on Facebook. Paramount is
using both the Facebook platform and media to drive awareness of the film,
three months out, and we will continue to drive awareness and intent at scale
as we approach opening weekend in October.”
“The success of ‘PARANORMAL ACTIVITY’ began
with the fans who have championed the movie franchise from the very beginning
through social media,” said Amy Powell, Executive Vice President of Interactive
Marketing. “Now we're creating an even more dynamic experience among the
film’s community of fans and for the first time, we're giving them an
opportunity to go head-to-head on Facebook with fans around the world to
determine the 25 cities who get to see ‘PARANORMAL ACTIVITY 4’ before it
opens.”
Fans can also vote at the films website, ParanormalActivityMovie.com.au
The 25 cities that receive the most votes will win a free
screening of the eagerly awaited film before it hits theatres October 18,
2012.
“PARANORMAL ACTIVITY 4” is directed by Henry Joost and Ariel
Schulman.
Like “PARANORMAL ACTIVITY 4” on Facebook at Facebook.com/ParanormalActivityAU
and follow on Twitter at TweetYourScream.
No comments:
Post a Comment